About

ROAR Wines is the realization of our family’s more than 100-year love affair with the Santa Lucia Highlands. It’s a relationship rooted in four generations of farming and nurtured today in a small portfolio of premium Pinot Noir, Syrah, Chardonnay and Viognier.

Recognizing the region’s potential for premium wine grapes, we planted our first vineyard in 1996 and named it for Rosella. In 1997 we planted the Garys’ Vineyard in partnership with our good friends and fellow grape growers, the Pisoni family. Since then we’ve planted two more vineyards; our “high-altitude” Sierra Mar Vineyard located at 1000ft above the valley floor and the Soberanes Vineyard, a second partnership with the Pisoni family, located on one of the area’s oldest land grants.

In 2001, after years spent developing the pedigree of our vineyards with top-tier wineries, we launched ROAR Wines to showcase the signature flavors of our vineyards and Santa Lucia Highlands in a small portfolio of single vineyard and appellated bottlings. The name ROAR is inspired by our family’s passion for work and play; paying homage to the Monterey Bay winds that roar through our vineyards and the thunderous roar of a stadium full of sports fans.