Celebrate Valentines Season at the annual Loveland Sweetheart Festival in downtown Loveland!

Bring the family or your sweetheart for FREE fun in the Sweetheart City, including a day full of LIVE ice sculpting, fire and art demonstrations, musical and dance performances on our community stage and the Little Miss Valentine & Little Mister Cupid Contest at the Historic Rialto Theater. The Sweetheart Festival is an extension of Loveland's 79 year history as the nation's Sweetheart City. There is something for everyone - chocolate, running, art, and Much More!

Schedule of Events

Little Miss Valentine and Mr. Cupid Contest at the Rialto Theater

Does your child have what it takes to be Loveland's Little Miss Valentine or Little Mr. Cupid?
If so, enter your little one into the annual Little Miss Valentine and Little Mr. Cupid Contest at the Loveland Sweetheart Festival. Dress your little Miss Valentine in all things LOVE or your Little Mr. Cupid like the winged god of love and have fun competing for the title and even more FUN spreading LOVE all over LOVELAND! Produced by Visit Loveland and presented by the Hummel Investment Center Advisory Group, this event is FREE to watch!

Sweetheart Classic 4-Mile Race at the 4th & Railroad Streets

Celebrate your love of running at the Sweetheart Festival!

Sweetheart City Racing presents the annual Sweetheart Classic 4-mile at the Loveland Sweetheart Festival. With a race start and awards in Downtown Loveland, it will be right in the center of the action of the Loveland Sweetheart Festival. You will love our new 4-mile race course along the Recreational path as you leave Downtown Loveland!

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