History:

Jasper Alabama, home to The Coca Cola Foothills Festival, sits at the base of the foothills of the Appalachian Mountains; which extend through northeast Alabama into the Birmingham region. This community is home to the best of traditional values and progressive vision. It’s a mix of hardworking people, and southern cultural treasures with a dash of historical significance and beauty thrown on top.

The Coca Cola Foothills Festival celebrates this charming community each September with a two day event filled with Music, Food and vendors hosted in rejuvenated Downtown Jasper.